Gillette made the Mach 3 ; Under Armour has the Mach 39

I'm a strong proponent for science, engineering & making the world a safer place to eat peanut butter. I love my Lazer Aerodynamic Time Trial Race Helmet. In the words of Frank Zappa "in order to make progress, you sometimes have to deviate from the norm".
On January 1st,  in collaboration with Lockheed Martin, Under Armour released the "Mach 39" to the U.S. Speed Skating Team. Already heavily favoured to gather a bouquet of medals this lightening fast, aerodynamic "Mach 39" racing suit would ensure pure success. On Feb 16th the U.S. has achieved "nyet".
The venting in the upper back portion of the Mach 39 suits was to release body heat. The venting was taking in air,  thus acting like the Goodyear Blimp. Imagine the Athletes. Imagine the Stakeholders back in the boardroom.
A multitude of strings are at play here. You're Shani Davis, you have been training your callouses off for the last four years and you want one of those honking magnificent Sochi Gold medals. You'll skate naked if it means getting gold with 5 days to go. Meanwhile back in the U.A. Boardroom its damage control. Friday at close,  Under Armour stock fell - 2.38% to $ 106.10 /share. Today it will be interesting to watch what happens to the price.
I truly feel for Under Armour and Shani Davis and the U.S. Speed skating team. Trying to get an skate edge but somehow not quite pulling off the American Dream.Not unlike our beloved Canadian Cross Country Skiers with their "wax experiments?".  You gotta love Science.